Believe in "We the People", not a con man
If you live in a glass house, be sure to throw the first stone.
For example, before someone, say Ed Ward, calls you a liar, you beat him to the punch by calling him "Lying Ed".
Or you plant stories about Ed's secret mistresses before he maligns you for being in bed with Putin. (It's just an innocent Bromance.)
Two other examples:
Call Rosary crooked before she uncovers your many crooked schemes.
Give Polo the nickname "Little Polo" before he notices your small hands and calls you "Little Dick". Besides I'm not a "Little" anything. Ask anyone. They'll all tell you I'm a really Big Dick. (Mexicans even gave me the honorific title of "Donkey Don".)